Building the future of merchant technology
iTurnUp Merchant OS is the intelligent operating system powering digital commerce across MENA and Africa.
Reimagining commerce for the digital-first merchant
iTurnUp was born from a simple observation: merchants across MENA and Africa were being underserved by generic point-of-sale tools built for Western markets. Tax compliance, multi-currency settlements, WhatsApp-first customer engagement, and Arabic-language interfaces were afterthoughts — if they existed at all.
We set out to build the operating system that regional merchants actually deserve. One where digital receipts are the default, not the exception. Where QR menus speak the local language. Where table ordering works on the slowest 3G connection. Where AI does the heavy lifting so staff can focus on hospitality.
Today, iTurnUp powers thousands of merchants across 8 countries. From a single shawarma stand in Dubai to a 40-outlet pharmacy chain in Lagos, our platform scales with ambition.
Values that guide every line of code
Merchant-First
Every feature decision starts with the merchant's daily workflow. If it doesn't save time or earn money, we don't build it.
Privacy by Design
Customer data belongs to the merchant, not us. No data mining, no hidden reselling. GDPR-grade defaults in every deployment.
Local Relevance
MENA and Africa aren't monoliths. We localize for VAT regimes, payment rails, languages, and cultural norms — not just currency symbols.
Zero-Friction Adoption
No app downloads for customers. No steep learning curves for staff. Setup in under 15 minutes, not 15 days.
Built by operators, for operators
Our founding team includes former restaurant operators, fintech engineers, and retail systems architects who have lived the problems we solve.
Adeola Martins
Co-Founder & CEO
Karim Al-Fayed
Co-Founder & CTO
Priya Naidoo
Chief Product Officer
Tunde Bakare
Head of Growth, Africa
Want to join the team?
We're always looking for exceptional engineers, designers, and operators who believe merchants deserve better tools.
Get in Touch